Navigating the Challenges of Large-Scale Video Content Productions

The connection between financial savvy and profitability for your production.

Recently, I’ve had new producers starting a production company or looking to grow ask me about the biggest challenges when handling larger productions. In this article, I’ll address these concerns, focusing on key aspects to ensure your success in the competitive world of video production, particularly for those in Florida and surrounding areas like Tampa.

Beyond executing projects correctly and delivering top-notch client service (a topic for another article), your current financial health is crucial to consider when taking on a large-scale production with a major U.S. or global brand.

Landing those gigs feels like a victory. You can picture that logo shining on your reel, sharing every behind-the-scenes moment from scouting to final edits, and unboxing awards on social media. It’s the dream—until reality checks in. The real question is: are you ready for this beast? As a small video production company, you’ve got the talent, but can your business handle the financial weight of those big jobs?

An old line producer once told me, “It’s all about financial health.” Big brands will pile on the risk, and if you’re not prepared, you could be sunk. Can you bankroll the project while covering costs until that NET60, sometimes NET90, payment comes in? Who’s paying the crew and vendors while you wait? What happens if insurance claims pop up? I’ve seen too many companies drown when a shiny project turned into a disaster due to overages or surprise costs.

One flashy gig doesn’t define you—long-term clients and steady cash flow do. Don’t shy away from big projects, but be smart. Take on financially sustainable work first. Build your savings, and embrace the glitz later, knowing how to structure your deals for profit.

The creative industry is a business, and it’s time to realize that. “Big brands and budgets don't always mean big profits,” or much profit at all. Be honest with your clients about what you can handle, and focus on delivering quality corporate video production while maintaining a solid business foundation.

Fake it till you make it? That’s a gamble you don’t want to take.

And always remember, when crafting solutions for your clients' visions:

"Big ideas don't always mean big budgets."