Purpose-Driven Content Strategist +
Production Management Solutions
With over two decades of experience as a Producer, Creative Strategist, Line Producer and Project Manager in branded content production, films and TV, I specialize in managing and executing high-impact projects that align creative storytelling with strategic business objectives. My MBA in Project Management and Marketing equips me with the expertise to transform limited budgets into compelling campaigns that drive measurable results and maximize ROI.
I have partnered with a diverse array of National, Latin America & Global brands, consistently delivering creative strategies that resonate with audiences while achieving business goals. Notably, my campaigns have resulted in a 40% increase in social media engagement and contributed to a sustained average revenue of $750k annually for clients. Whether leading large-scale productions or collaborating with cross-functional teams, I bring a proven ability to manage content creation from ideation to execution, ensuring seamless workflows and exceptional outcomes.
My approach combines creative innovation with data-driven insights, enabling me to implement strategies that uncover content gaps, enhance engagement, and amplify brand messaging. By collaborating with marketing teams, agencies, and internal stakeholders, I ensure that every project maintains alignment with KPIs and business objectives.
Equally comfortable on film sets, in the edit bay, or in the boardroom, I thrive in both independent and team-based environments, fostering collaboration to deliver impactful content. I am dedicated to producing high-quality results.
Core Services
Strategic Planning
Experience leading major campaigns
Partner with clients and agencies to execute video content strategies aligned with KPIs and business objectives.
Conduct collaborative content gap analyses to identify opportunities and enhance audience engagement.
Ensure campaigns stay true to the creative vision while delivering measurable outcomes.
Production & Operational Management
Oversee every stage of production, ensuring projects stay on time, on budget, and aligned with client goals.
Utilize industry-standard tools like Asana, Monday, Shot Lister, and AICP to optimize processes.
Lead cross-functional teams in executing integrated video campaigns across multiple platforms.
Extensive experience in bidding, producing, and executing video content and brand activations.
Serve as an operational leader for departments and organizations, creating scalable workflows and best practices.
Performance Tracking & Optimization
Work with marketing teams to implement KPIs and analyze performance data to refine strategies.
Ensure content execution aligns with strategic goals and maintains brand consistency across platforms.
Monitor and enhance campaign outcomes by tracking and responding to audience insights and metrics.
Key Capabilities
Operational Leadership
Develop scalable workflows and systems to support agencies, marketing teams, and clients.
Budget & Timeline Expertise
Plan and manage budgets and schedules for productions of all sizes.
Project Leadership
Partnering with marketing and advertising teams to align creative and business goals.
Technical Proficiency
Skilled in tools like Asana, Monday, ShotLister, and Adobe Creative Suite.
KPI Implementation
Collaborate with leaders to ensure data and KPIs guide execution without losing the creative message.
Creative-Operational Balance
Align creative goals with operational execution to ensure seamless delivery.
VALUE:
LEADERSHIP AND INTEGRATION EXPERTISE
Upstream
Leading Teams as a Producer and Operational Leader
As a proven leader, I specialize in guiding creative and production teams to execute projects seamlessly from start to finish, driving measurable outcomes and enhancing performance metrics.
Strategic Content & Production Planning:
Develop and execute content strategies aligned with KPIs and business goals.
Operational Leadership and Business Development:
Design and manage workflows that maximize efficiency, resource allocation, and project outcomes.
Creative Leadership in Production Management:
Oversee end-to-end productions, managing cross-functional teams of 3–65 members.
Downstream
Integrating as a Team Member to Strengthen Existing Operations
As a collaborative team player, I integrate into existing teams to enhance workflows, address gaps, and support leaders in achieving their vision.
Supporting Content Operations and Execution:
Step in as a producer or project manager to support existing leaders in driving campaigns forward.
Filling Gaps and Strengthening Team Efficiency:
Provide tailored project support to boost team efficiency and fill skillset gaps.
Specialized Integration Expertise:
Adapt to established systems and processes while ensuring content quality and strategic alignment.
Personal Strengths
Efficiency Innovator
Streamline workflows to maximize productivity and minimize costs.
Collaborative Leader
Build strong relationships with creatives, clients, and stakeholders.
Storytelling Strategist
Ensure the creative message aligns with marketing objectives and resonates with audiences.
Results-Oriented
Deliver campaigns that exceed expectations in both creativity and ROI.
Why Choose Pete Guzzo?
Operational Focus
Leadership that ensures efficiency, scalability, and measurable results across teams and campaigns.
Data-Driven Approach
Implement KPIs and performance metrics to refine strategies and ensure success without compromising the creative message.
Hands-On-Leadership
Manage every stage of the production process, delivering impactful, on-target campaigns.
Proven Results
20+ years of success across advertising agencies, marketing departments, and direct-to-client projects.