Real People, Real Connections

"By placing real people at the heart of our stories, we transcend product promotion and forge deep connections that shape perceptions, inspire action, and cultivate enduring brand loyalty." ~ Pete Guzzo

Roles
Director & Director of Content + Strategist

Details
Various partners, products, clients and people of all walks of amazing lives

Integrated Usage
Social Media, Broadcast, Streaming

Year
2012-2024

Title: "Benjamin"
Client: CSL
Agency. TGA
Usage. Social Media & Ad Roll-Ins
Director & Creative Producer. Pete Guzzo

"Experience the Ewing Township Spotlight Series—a campaign I proudly designed, wrote, and executed as the Creative Director and Producer.

Click here to watch the full campaign and see Ewing’s story come to life!"

Title. "Every Day Tire or Race Car Tire"
Client. Cooper Tires
Agency. Zimmerman
Usage: Social Media & Roll-Ins
Director & Creative Producer. Pete Guzzo

Ewing Spotlights “NonProfits”
Director/Producer: Pete Guzzo

Title. "Real Pet Stories"
Client. Purina
Usage: Social Media & Roll-Ins
Director & Creative Producer. Pete Guzzo

Title. "Test Drive"
Client. Cooper Tires
Agency. Zimmerman
Usage: Social Media & Roll-Ins
Director & Creative Producer. Pete Guzzo

Client. Florida Vet Hotline
Agency. Schifno Lee
Usage: Social Media & Broadcast
Director & Creative Producer. Pete Guzzo
VFX Director. Chanse

Title. "Norma:"
Client. Medi Weightloss
Usage: Social Media & Broadcast
Director & Creative Producer. Pete Guzzo

Title. Creative Entrepreneur
Usage. Short Film
Director & Executive Producer

Title. "Michelle"
Client. Jackson Health
Agency. rbb
Usage: Social Media & Broadcast
Director & Creative Producer. Pete Guzzo

Title: "Laura"
Client: Medi Weightloss
Usage. Broadcast, Social Media & Ad Roll-Ins
Director & Creative Producer. Pete Guzzo

Title: Keys of Hope
Client. American Cancer Society
Agency. Zimmerman
Usage: Social Media & Digital
Director & Creative Producer. Pete Guzzo

Chef. Ming Tsai
Client. Ingenious Designs
Director & Creative Producer. Pete Guzzo

Chef. Kelsey Nixon
Agency. HSN
Director & Creative Producer. Pete Guzzo