Creative Content Strategist & Integrated Producer
Advertising, Marketing, Branded Content, Film and TV
Title. "Level Up" Brooke Koepka
Client. Srixon
Production House. Manic Pictures
Usage. Broadcast, Ad Roll-Ins
Production Manager: Pete Guzzo
Director: Kip Hewitt
Why Me?
Master of Creative Operations, Budgets, Schedules, and Scope—delivering measurable ROI.
I’m Pete Guzzo, a Leader with 23 years of experience driving impactful campaigns across advertising, marketing, broadcast, streaming, and feature films. I’ve worked as a contractor, full-time team member, remote collaborator, and consultant, partnering with agencies, corporate teams, and internal marketing and advertising departments to align creative execution with strategic business goals.
From spearheading projects for Fortune 500 brands to launching a production company that exceeded $1 million in sales during its third fiscal year, I bring a unique combination of hands-on expertise and strategic business acumen, bolstered by my MBA in Project Management and Marketing.
What sets me apart is my ability to seamlessly integrate operational efficiency with creative vision. Highly experienced in producing, implementing, and executing video content campaigns, I excel at building scalable workflows, fostering team collaboration, and delivering innovative production solutions. From branded content and complex advertising campaigns to streamlined creative processes, I approach every project with precision, adaptability, and a focus on measurable results.
Roles
Integrated Creative Content Strategist
Director of Content
Head of Production and Operations
Marketing Specialist
Filmmaker, Production Manager, Line Producer
Retail, Sports, Culinary, Automotive, Healthcare, e-Sports, Non-Profit, Universities & Colleges (Branding, Student Recruitment, Alumni Relations, Faculty Recruitment & Institutional Advancement Marketing)
~ Pete Guzzo
WHAT SET’S ME APART
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I specialize in 360° integrated marketing, crafting comprehensive campaign strategies, conducting audience analysis, and identifying content gaps. My focus on data-driven decision-making ensures optimized campaign performance and strategic storytelling.
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As an accomplished video director and filmmaker, I excel in storytelling, content creation, and advertising writing. My skills in developing compelling pitch decks enhance my effectiveness in translating ideas into impactful visual stories.
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Proficient in Agile and Scrum methodologies, I ensure efficient project delivery through effective resource allocation and budget management. My expertise includes streamlining workflows and implementing process improvements using tools like Asana and Microsoft Project.
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I am skilled in video and motion graphics production (Adobe Premiere, After Effects) and design software (InDesign, Photoshop, Illustrator). This technical prowess complements my strategic vision, ensuring quality content that resonates.
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Dedication to developing talent within teams by providing mentorship and fostering an inclusive atmosphere that encourages creativity, learning, and professional growth.
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Ability to navigate challenges in high-pressure environments while maintaining project continuity and quality even during unforeseen circumstances.
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Multiple award-winning campaigns recognized at national levels demonstrate the capability to create impactful content that resonates on various platforms.
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My experience in multicultural marketing equips me to create content that is inclusive and relatable to diverse audiences, allowing brands to expand their reach and foster connections.
BTS Of US Team Having Fun
CSL BTS
Kestum Bilt
SRIXON BTS
Kestum Bilt
Our Work
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All work on this website has been Produced or Directed by yours truly “Pete Guzzo.” I never show anyone’s work unless I was the head producer or director.